In India and other developing countries, most farmers
follow agriculture in a traditional way with limited
necessary inputs which becomes demanding to create a
model which can produce higher quality yield.
the market demands, farmers are challenged to supply
higher quality and quantity of the crops while saving
costs involved. The farmer who is loaded with the
traditional model is hard pressed for finance, seeds,
fertilizers, pesticides and farm equipment. Contract
Farming companies have unshackled the farmers to boost
the efficiency to higher levels by initiating farming
innovations. Companies are plying hard to steer away
the farmer to practice organised farming. The companies
bridge the gap by providing the necessary inputs to the
farmer who is now required to focus mainly on
maintenance of the crop cycle.
However, Contract Farming companies & Food Processing
Units (FPU), at the end of the Farm Extension activity,
require information in Real-Time to optimize production,
to ensure the highest quality of product with the least
amount of rejections. Unless the contracted farmer is
monitored on usage of appropriate fertilizers,
pesticides the desired yield is away from requirement.
Gathering of information from the fields has been a
major challenge to the contract farming and food
processing units and untimely digitization leads to
misuse of input materials or crop purchases by the field
staff or middlemen and sometimes by the farmer himself.
Most of the data are difficult to capture due to the
wide spread areas and non-availability of data
connectivity. To add to the despair, the farmer is
ignorant of the latest in technologies.